Behavioural finance for Indian advisers.
Understand the person behind the risk score — before you recommend a single product.
Most advice starts with a risk number. PlanPrompt gives advisers a structured behavioural view of each client's risk, values, priorities and decision style first — so every recommendation starts with real understanding, not just a score.
Experience PlanPrompt yourself. Complete Wealth Dharma and receive your own personalised financial personality report.
"For decades, I helped advisers measure risk. PlanPrompt helps them understand the person behind the risk score."
PlanPrompt began with a simple idea from Paul Resnik, who co-founded FinaMetrica: a risk score tells you what a client will tolerate, but not who they are. Understanding the person behind that score is where better advice starts.
Good advice can fail when the client isn't emotionally on board.
You've seen it. The client hesitates, the paperwork stalls, the family gets uneasy, or panic hits the moment markets fall. The advice may be technically sound. But if the client doesn't feel understood, implementation can still stall. PlanPrompt helps close that gap.
Better early conversations, stronger relationships.
Start stronger client relationships
Understand what matters to prospects earlier, helping make first conversations more relevant and identify where there is a strong client fit.
Strengthen relationships through uncertainty
Better understanding of risk, priorities and behavioural tendencies can help advisers have more effective conversations when markets become difficult.
Deepen client relationships
Better discovery can reveal wider family priorities, unmet planning needs and opportunities for deeper conversations and referrals.
Assess risk. Explore priorities. Improve conversations.
Structured risk profiling for better suitability conversations.
A short, behaviourally-informed assessment that helps map a client's risk to a SEBI risk level and supports more consistent suitability conversations.
Understand financial decision style.
Identifies behavioural tendencies relevant to how clients approach financial decisions, communication and uncertainty — helping advisers personalise conversations.
Behavioural profileExplore values, goals and family priorities.
Helps advisers explore the family priorities, goals and values behind the money, so first meetings and reviews go beyond products.
Goals & familyHow do your clients make financial decisions?
The assessment, which evaluates 16 financial personalities, helps you understand yourself and how your clients decide, communicate and trust.
Live in your practice this week.
Send the assessment
Share a link by WhatsApp or email. Your client completes it on their own phone, in minutes.
Get the profile
Risk level, financial personality and priorities land in your dashboard.
Have a better meeting
Walk in already understanding your client. The advice feels personal, not generic.
Keep a clear assessment record
Assessments are dated, stored and available for reporting, supporting your suitability and client documentation processes.
"The best technology amplifies human connection — it doesn't replace it."
Strengthen your suitability documentation.
PlanPrompt helps advisers create a structured, dated record of client assessments and the information considered during the advice process.
Assessment results can support more consistent risk and suitability conversations and provide a clearer record of the basis on which client needs and preferences were explored.
Designed to support adviser suitability and documentation processes — not replace professional judgement or regulatory responsibility.
Grounded in behavioural science, built for India.
Proven research
Behavioural finance and psychometrics, made practical for daily client conversations.
Designed for Indian financial conversations
Developed for the Indian market and informed by the role of family, values and financial priorities in financial decision-making.
Compliance first
Strengthens suitability and documentation while deepening the relationship — not slowing it down.
See a real report before you commit.
This is the exact profile your client receives — a full behavioural report, start to finish. Read it, then decide.
No sign-up · no email wall · just the PDF
Better conversations, better business.
From surface-level reviews to real conversations.
Challenge. Despite strong technical advice, many client conversations still felt surface-level. Reviews became transactional and referrals were inconsistent.
How PlanPrompt was used.The adviser used PlanPrompt to explore each client's risk comfort, family priorities and concerns before moving into products.
What changed. Clients opened up about goals, fears and responsibilities, and conversations became more consistent and relationship-led.
Advisers like you already rely on it.
"PlanPrompt transformed our client reviews into more meaningful conversations. Clients became more engaged, relationships stronger, and conversations moved far beyond markets alone."
Built by the people who defined risk profiling.
FinaMetrica
Risk-profiling tools co-founded by Paul Resnik, used widely by advisers.
FinaMetrica acquired
FinaMetrica was subsequently acquired by Morningstar.
PlanPrompt
A separate, independent business — Paul's experience, applied for Indian advisers.
PlanPrompt is an independent business and product. References to FinaMetrica and Morningstar describe Paul Resnik's professional background and do not imply any endorsement of PlanPrompt by Morningstar.
Paul Resnik
"The additional step is helping advisers understand the person behind that risk score."
Stuart Erskine
"We turn behavioural research and adviser experience into practical tools you can use in real client conversations."
Simple pricing. Clear cost per client.
- 5 advisers
- 500 clients · 1,000 assessments
- All 3 tools · custom reports
- White-label add-on
- 100+ advisers · guest users
- White-label included · SSO (SAML)
- CRM integration · custom analytics
- Priority support
No setup fee · GST invoice provided. Final prices, plan limits and features to be confirmed before launch.
Make every report yours.
Add your logo, colours and firm name to client reports, with PlanPrompt reduced to a small "powered by". Available as an add-on you can bill to your client or fold into your fee.
Preview shown for illustration. Exact white-label functionality and add-on pricing to be confirmed against the live platform.
ADVISORY
The things advisers actually ask.
It gives advisers a structured behavioural view of each client — their risk, values, priorities and decision style — to inform more personalised advice conversations.
A risk profiler gives you a risk level. PlanPrompt adds the behavioural picture — how a client thinks, decides and communicates — in an Indian context.
They're short and built for phones. Exact completion time is confirmed per assessment.
Yes. Assessments are mobile-first and can be shared by a link, with no login required.
It helps create a structured, dated record of client assessments that supports your suitability and documentation processes. It doesn't replace professional judgement or regulatory responsibility.
White-label options let you add your logo, colours and firm name to client reports. Available functionality is confirmed on request.
Yes. It fits either practice and slots into your existing onboarding and review.
Currently available in English. Hindi and regional-language support is planned.
No. It supports your conversations and gives you a head start before the meeting. The advice and the relationship stay yours.
Discover your own Wealth Dharma report, or book a demo to see how it works with clients.
Understand your next client before you meet them.
Experience the assessment yourself, receive your personalised report and see how the same behavioural insights can support your client conversations.